Find the right audience, communicate the product clearly, and build a repeatable path from launch to learning.
This path connects a real product with the right people through clear positioning, honest promotion, distribution, and learning from how people respond.
The categories move from deciding what to say, to creating honest promotion, to showing the product in motion, to launching, measuring, and improving the next move.
Position the product → create honest promotion → show it in motion → launch, measure, and iterate
Start any category from the problem in front of you; only Claude Code: Builder Mode is meant to be followed in order. The results described below are things you build in your own projects with what you learn, not files included with membership. A resource offers downloads only when it says so.
Product Marketing
Product Marketing covers the audience, differentiation, promise, pricing communication, landing and App Store messaging, and a coherent path to conversion. The outcome is a product people can understand and choose.
Questions it explores
- Who is this product really for, and what does it promise them?
- How should the landing page and App Store listing communicate that promise?
- How do I explain pricing clearly?
Something you could work toward: A one-sentence promise for your app and an App Store listing rewritten around it.
Start here with an actual product and a question about who it is for.
Good to know: Deciding what to communicate comes first; channels and campaigns belong to Launch & Distribution.
AI UGC
AI UGC covers creator-style scripts and performance creative grounded in the actual product. The interesting work is finding and testing honest angles.
Questions it explores
- Which angles show the product’s real value?
- How do I write and test creator-style scripts efficiently?
- Where does AI help, and where does it start to mislead?
Something you could work toward: A few honest script angles for your app, ready to test against each other.
Start here with a product you want to promote and a sense of what makes it genuinely useful.
Good to know: Honest means no fabricated customers, testimonials, or social proof.
AI Motion Design
AI Motion Design covers product demos, feature stories, launch videos, social visuals, and advertising motion that reveal what a product does.
Questions it explores
- Which moment of the product is worth showing in motion?
- How do I produce a clear demo or launch video with AI tools?
- How do I keep promotional motion honest to the real experience?
Something you could work toward: A short demo video of your app’s key moment, made with AI tools and true to the real experience.
Start here when you need to show your product rather than describe it.
Good to know: It is about promotion, not the app’s own interaction design. Editable files or commercial licences come with a resource only when it says so.
Launch & Distribution
Launch & Distribution covers choosing channels, preparing launches, reaching an audience, running bounded campaigns, measuring the response, and improving the next move. A launch is the start of learning, not a single announcement.
Questions it explores
- Which channels fit this product and its audience?
- How do I prepare a launch I can learn from?
- What should I measure, and what do I change next?
Something you could work toward: A small launch plan with one or two channels and the numbers that will tell you what to change next.
Start here with a product that is ready, or nearly ready, to meet its audience.
Good to know: You run your own launches and campaigns; reach and sales are never guaranteed.
Other paths
Move between paths as your project develops; membership does not come with a required order. The Resources guide explains how the library works.
- Build with AI — Improve how you plan, delegate, code, and ship with AI.
- Build and operate agents — Construct capable agents, give them real work, and run them reliably.
- Build Apple products — Turn Apple platform capabilities into thoughtful, reliable products.
- Run the solo studio — Build the operating system and business judgment behind a one-person product studio.